“EXITING NEW
RUGBY BOARD
GAME"
PRODUCT OF SOUTH AFRICA
MARKET
One of the major issues considered with the development of RUGBY BOKX was the place the game would slot into in the board game market.
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If Rugby-based board games were readily available and would be considered "competition", the game might have never seen the light, but after intensive market research a "huge gap" in the market was identified which makes this unique platform a major game player .....
Billion Dollar industry.
"According to the latest #marketresearch report released by @Technavio, the global #boardgames market is expected to register a CAGR (compound annual growth rate) of almost 23% during the period 2018-2022."
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The above mentioned report indicates an incremental growth for international board games sales for the period 2017 - 2022 to a total of $ 5.69 bn.
One of the biggest motivations for developing RUGBY BOKX is the fact that there are currently no competitors in the board game market with the same approach and game play. By providing for this gap in the market the potential sales could be far beyond any current projections.
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Since RUGBY is an universal game, the potential market reaches far beyond the borders of South Africa with the global market within the game's reach.
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The outcome of most of the above mentioned factors and opportunities largely depend on future partnerships with big game players, including
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official rugby bodies
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companies doing rugby sponsorships
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sports gear manufacturers
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advertising opportunities
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board game industry
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investors
Market Competitors.
Although there were some rugby-based board games available in the past, most of them are only found as "antiques" on the Internet bedding websites these days. The only two games currently available are:
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1. CRASH TACKLE RUGBY
https://www.crashtacklerugbygame.com/
"Crash Tackle is a strategy based sports board game that is played by two 'Coaches' who must manoeuvre their team of 15 players around the field in a battle of wits, strategy and luck. Crash Tackle authentically mirrors the infinite variety of on-field rugby situations where the right moves bring points, but errors of judgement are punished!"
This US based game is focusing on comparing certain team skills in determining the outcome and rely on quite a complex structure of moving players around with a relatively complicated rule book.
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2. RUGBY - THE GAME
https://www.kickstarter.com/projects/278948492/rugby-the-game
This New Zeeland based game is mostly using cards with no real game play based on the position of the ball or players on the rugby field.
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None of these two games compare in any way with the features contained in RUGBY BOKX which further proves the game's uniqueness!